Roaming free ponies and other animals were the stars of the show in the “Mole Valley Farmers, Not Your Average Store commercial.” Here, Emma, utilised her unique training methods to create a “Night at the Museum” inspired commercial promoting the launch of a brand new Mole Valley Farmers store in Holsworthy. Featuring ponies, a dog, a chicken and a duck in a shopping takeover, the commercial follows the animals around the store, secretly helping staff members behind the scenes, taking on tasks such as pushing trollies, moving feed sacks and posing as pretend horse mannequins.

“It’s absolutely brilliant to win another award in New York, working with Equine Productions is always great fun and we knew from the cast of horses, ponies, a duck, a chicken, a dog and two Shetlands, that it would be a challenging but entertaining shoot. I love thinking of crazy ideas and then seeing the horses’ amazing ability to bring them to life. You can teach horses and other animals pretty much anything but only when they make it their own does it look truly magical on screen!!”
Emma Massingale

“We at Mole Valley Farmers are delighted to be involved in such an exciting and creative production, and we’re thrilled that it has been recognised on a global stage. The combination of Emma Massingale’s brilliant ability with animals, and Equine Productions’ film know-how, created something really special, and we couldn’t be happier with the reaction the film continues to receive.”  Andy Skarzynski, Head of Marketing at Mole Valley Farmers

The popular commercial has just under one million views online, watch Mole Valley Farmers, Not Your Average Store below:

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